Tuesday 24 August 2010

case study on artist: Robbie Williams

Formerly in the band Take That, but departed from the band in 1995 to pursue a solo career. It took Robbie Williams time to get started but his first single was a cover of George Michael's "Freedom '90." Released late in 1996, the single was a disaster, but his second single, 1997's "Old Before I Die," was more in the vein of his early pronouncements, featuring a distinct Oasis influence.
Robbie Williams finally released his first solo album, Life Thru a Lens, in 1997. The album became a big hit in Britain, prompting his second, I've Been Expecting You, to go multi-platinum upon its release in 1998. (The Ego Has Landed, a U.S.-only compilation designed for breaking Robbie to American audiences, was released stateside in the spring of 1999.) Sing When You're Winning followed in late 2000, gaining success with the video hit "Rock DJ," while a big-band album of standards (Swing When You're Winning) appeared a year later. By this point, Robbie Williams had become one of Europe's premier pop stars, known for his headline-grabbing behavior as much as his hit-studded albums. Moreover, his solo work had some far more copies than his work with Take That.

During 2002, Robbie celebrated an enormous new contract with EMI (rumored to be upwards of $80 million dollars), but suffered the loss of his longtime production partner, Guy Chambers. Escapology, the fifth Robbie Williams album (and the last including Chambers' input), sold millions of copies in Europe, though it failed to persuade American audiences. As a result, the 2003 concert record Live at Knebworth wasn't released in the States. He introduced a new musical partner, Stephen Duffy, with a pair of songs from his compilation Greatest Hits, then reappeared in 2005 with Intensive Care. Although the album topped charts in Europe and helped Robbie set an impressive concert record -- his 2006 world tour sold over 1.5 million tickets in one day -- a certain creative atrophy was setting in, despite the new input of Duffy. Within a year, he had recorded and released Rudebox, a dance album recorded with half a dozen outside producers, some featured guests, and several covers instead of self-penned material. Rudebox hit number one across Europe but only went double platinum in the U.K., becoming his lowest-selling studio album to date. Accordingly, Williams' next album -- the 2009 release Reality Killed the Video Star -- found him returning to the sound of his older albums, with the Buggles' Trevor Horn handling all production duties.